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Channel: influence – Phil Cooke
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Why Kentucky County Clerk Kim Davis Isn’t A Christian Hero

There have been tens of thousands of social media posts, as well as numerous Christian websites calling Kentucky County Clerk Kim Davis a Christian “hero” or “martyr” for her refusal to obey the law...

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For Teenagers, “Digital” Celebrities are the Most Influential

Hollywood’s Variety Magazine reports that the most influential celebrities for teenagers are now YouTube stars. In fact, when it comes to their “Q” score, YouTube stars have far more impact on...

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Whatever You Want to Be: Start Acting Like It

Whatever you want to be in life – novelist, filmmaker, artist, pastor, leader, whatever – there’s one piece of advice I’d give you:  Start acting like it.  Too many people spend years waiting for their...

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How To Be a Successful Event Panelist

Panels are a common event at conferences and seminars today, and yet few people really know how to maximize the opportunity to speak on a panel. The best thing about a panel is that you have to chance...

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How The West Really Lost God

After sitting on my reading list for almost two years, I finally cracked open Mary Eberstadt’s book “How The West Really Lost God,” and I regret not reading it sooner. I don’t normally review books on...

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How to Help Your Pastor or Ministry Leader Catch a Vision for the Media

Whenever I visit local churches, most of the time I’m faced with a frustrated local media producer who’s at his or her wits end. They’re usually good producers, often with extensive experience, plus a...

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Your Most Important Lesson in Church Communication

I’ve worked with hundreds of churches over the years, helping them communicate more effectively with their community, and many times on an even bigger scale. Today, there are small churches who impact...

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Four Important Keys to Successful Fundraising Videos

Hundreds of nonprofit organizations and religious ministries use fundraising videos to tell their story. It’s a powerful medium, and along with other projects, our team at Cooke Pictures produces...

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The Greatest Career Challenge of the Digital Age

There are plenty of temptations that surround us, and most have been around since the first human walked on the earth. While we all wrestle with pride, greed, lust, envy and the other “deadly” sins,...

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Why You Should Find a Good Mentor

In many ways, the most important advantage a person has in the workplace are relationships.  In the past, “networking” was about taking advantage – what other people can do for me.  But today,...

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Online Celebrities Shook Up the Entertainment Industry in 2016

One of the biggest surprises of the last couple of years has been the explosive popularity of YouTube stars. As first reported in Variety Magazine in July, 2015: “YouTube stars have tightened their...

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The Single Greatest Key to Beating Stress

Is life, your job, or your career stressing you out? If you’re trying to accomplish anything with your life, and you were honest, I’ll bet you’d admit to being stressed out at least some of the time....

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Three Steps to Becoming A More Visual Storyteller

We are a visually-driven generation. Toddlers have iPads and play with cameras. We grow up with cameras in our phones, and people document every aspect of their lives. Just as important, more and more...

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Have You Been Passed Over for Leadership Because You’re Creative?

Early in my career I worked for a very large media organization. Although I was the person in the media department the founder spent the most time with, and was the person who made most of the creative...

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What Leaders Could Learn From How Elon Musk Communicates

Recently, an email went public that entrepreneur Elon Musk sent to Tesla employees. Although it was originally sent a few years ago, it reveals a lot about how communication is handled at Tesla, and...

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Why You Should Become a Film or TV Studio Executive

One of the perplexing things about speaking at the film and media departments at numerous Christian universities across the country is discovering the vast majority of the students want to be in...

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How a Single Employee Can Damage your Brand

This video report of an incident on Delta Airlines is a great example of how a single employee can create a firestorm of negative press coverage. You can watch it and see for yourself. The lesson?...

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Russian Meddling And How Media Exposure Has Changed

Considering the obsession the media has had over the last six months investigating Russia’s apparent meddling in the last election, it’s helpful to understand it in context. The reports are that 135...

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The Secret to Being the Most Interesting Person in the Room

It’s simple: just stop talking. That’s right, stop talking. Most of us want desperately to be heard. We want to tell our story, and mistakenly think that’s the best way to get people to like us. We...

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On Thanksgiving Weekend: A Few Random Thoughts About Church

My father was a pastor, so I’ve been involved behind the scenes at church as long as I can remember. As an adult, I’ve been privileged to coach and consult hundreds of pastors on how to communicate...

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